Our Vision: Rooted in Growth, Built for Resilience

My name is Matt Lundergan and I’m the founder of White Pine Digital Consulting. I’m a follower of Christ, husband to one, father to three and friend to many.

To boil it down… this small company was born from a blend of entrepreneurial ambition and a desire to make a meaningful impact on local businesses.

After spending 13 years in the software industry honing my skills in sales, marketing, strategy, and problem-solving, I felt a calling to build something of my own—a company that reflects my values and leverages my experience to help others succeed.

The name “White Pine” carries deep personal significance. It’s inspired by the white pine tree my parents planted in the backyard of my childhood home when I was born. What started as a small sapling has now grown taller than the house itself, standing as a testament to the power of time, care, and persistence. This tree symbolizes growth, resilience, and the rewards of investing in the future—qualities that are at the heart of everything we do.

Our vision is to empower small businesses to thrive in an increasingly competitive digital landscape. We believe that every business, no matter its size, deserves tailored solutions and dedicated support to grow. Just as the white pine grew from modest beginnings to something extraordinary, we strive to help our clients build strong foundations and reach new heights.

At White Pine Digital Consulting, we’re not just here to deliver services—we’re here to cultivate lasting partnerships, inspire growth, and create opportunities for businesses to flourish. Together, we’ll grow something remarkable.